Ace founder Alex Calderwood toasts George Lois and his work at Ace Hotel New York this Friday. Lois’ decade of iconic Esquire covers revolutionized design and provoked the American public into dialogue about current events in the 60s and 70s. His use of hyper-powered, passionate, and graphic images to illustrate Esquire features created a new visual vocabulary that younger designers are still riffing on today.

Raise your glass Friday at 6:30 in Liberty Hall to celebrate Assouline’s publication of Lois’ ninety-two Esquire covers.