Ace Goes to SXSW

We joined our friends at Levi’s and Converse for SXSW and created a very special VIP area for performers. A room from Ace Palm Springs sprung up in the Levi’s Fader Fort where the bands hung out while Will Bryant customized their Converse kicks.

The festival was packed with new and old friends, including Andrew and Andrew — who were there interviewing bands and DJing — and Jason Thome from Converse. The lineup this year was as brilliant as it was diverse — Curren$y, Hauschka, The Morning Benders, Sharon Jones and the Dap-Kings, and  Those Darlins give you an idea of the musical feast we were treated to, and the friends hanging out in the Ace Palm Springs Texas outpost.

Photos top to bottom: Ace PSP at the Levi’s FADER Fort, Will Bryant customizing Converse for Ace founder Alex Calderwood, Alex with Andrew and Andrew, Alex with Jason Thome of Converse, Levi’s FADER Fort.