We just went to LA to help Levi’s throw a party to celebrate the launch of their Care to Air campaign. The event was part of Dwell Magazine’s  Dwell On Design 2010 — a gathering of industries and people who understand that sustainability makes fashion and design even more inspiring and sexy. We made drinks and food using elements of our edible landscape in Palm Springs and gave guests handmade gifts of little succulents in jars. We also used one whole room of the Levi’s West Hollywood showroom to recreate our design studio, using Levi’s sense of heritage and the inspiration and design behind each of our hotels to give the feeling that you had just stepped into someone’s intimate workspace —- an old fan fluttered pictures and notes on the wall, little lamps focused attention on spools of thread and French bio-architecture books, and a dice game was underway. Here are some photos from this little world we created — a feast of everything that has inspired us so far with hints of what’s to come.




















Photography by Alex Wyman. Design and additional photos by Valentine Freeman and Belin Liu.

We just went to LA to help Levi’s throw a party to celebrate the launch of their Care to Air campaign. The event was part of Dwell Magazine’s Dwell On Design 2010 — a gathering of industries and people who understand that sustainability makes fashion and design even more inspiring and sexy. We made drinks and food using elements of our edible landscape in Palm Springs and gave guests handmade gifts of little succulents in jars. We also used one whole room of the Levi’s West Hollywood showroom to recreate our design studio, using Levi’s sense of heritage and the inspiration and design behind each of our hotels to give the feeling that you had just stepped into someone’s intimate workspace —- an old fan fluttered pictures and notes on the wall, little lamps focused attention on spools of thread and French bio-architecture books, and a dice game was underway. Here are some photos from this little world we created — a feast of everything that has inspired us so far with hints of what’s to come.



Photography by Alex Wyman. Design and additional photos by Valentine Freeman and Belin Liu.


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