Journalist Jay Greene just wrote a book, Design is How it Works, and included us in it. The book focuses on brands he holds in high regard for their recognition of design as an essential element of memorable, comfortable, and inspiring experiences. This is why he loves Ace. Jay met with us at Ace Seattle – this is him in front of Shepard Fairey’s Obey wheatpaste mural at the original Ace, where we first showcased our love affair with art and design, and created a place that inspires and affirms creativity. Here are some thoughts from Jay:
To some folks, Ace may not have been the most obvious company to include in the book. It’s not a global powerhouse such as Nike and Porsche, companies I also wrote about. But that’s really the point. Great design shouldn’t just be left to well-known brands with huge budgets.
THE EXPERIENCE WITH ACE?
One of the first things you notice when you meet with Alex Calderwood and the other folks who work for Ace is how much fun they have creating their hotels. No question they work hard. But strolling through consignment shops in Palm Springs with Alex was a hoot. It’s so clear he loves sifting through that stuff to find the perfect item for the hotel.