INTERVIEW : JAMES VICTORE
James Victore is a man of action. He believes that learning about free jazz and liquor fermentation and speed-racing can make you a better designer, that graphic design is about experiences and stories and using your hands.
Distilling wisdom from decades down in the beautiful muck of making ideas happen, he’s produced a stunning series of aphoristic posters on the nature of art, design and the creative process. His Aphorisms on Art & Idea Execution is on display in the gallery space at Ace Hotel New York through May 25. The installation is in partnership with the 99U Conference. Jocelyn K. Glei caught up with him recently.
What’s a normal day for you?
I like to think we’re like the army. We get more work done by noon than most people do in a full day. Chris [Victore’s sole co-worker] comes in at 10:30 or 11am. We decide on what needs to be done. We rarely work past 5pm. We’re pretty efficient. We make decisions. I look at the agency system and it’s such a waste. That’s why people like Time Magazine come to us. They know they can give it to us on a Wednesday and it will be done on Friday.