We joined our friends at Levi’s and Converse for SXSW and created a very special VIP area for performers. A room from Ace Palm Springs sprung up in the Levi’s Fader Fort where the bands hung out while Will Bryant customized their Converse kicks.
The festival was packed with new and old friends, including Andrew and Andrew — who were there interviewing bands and DJing — and Jason Thome from Converse. The lineup this year was as brilliant as it was diverse — Curren$y, Hauschka, The Morning Benders, Sharon Jones and the Dap-Kings, and Those Darlins give you an idea of the musical feast we were treated to, and the friends hanging out in the Ace Palm Springs Texas outpost.
Photos top to bottom: Ace PSP at the Levi’s FADER Fort, Will Bryant customizing Converse for Ace founder Alex Calderwood, Alex with Andrew and Andrew, Alex with Jason Thome of Converse, Levi’s FADER Fort.
Saturday night we celebrated the opening of our two new retail spaces, Opening Ceremony and No. 8a, for Fashion Week at Ace Hotel New York. We like having parties as much as we like making hotels, so we had fun with some of the elements for OC’s party. Our design partners, OMFGCo, stamped and grommetted leather press and VIP badges, and silkscreened OC x Levi’s gift bags. OMFGCo shared some pictures of their die-cutting and letterpress process on their blog. The bags contained, among other gifts, the last remaining pairs of of the Conversex Ace NYC collaboration hightops, a reissue of a discontinued, vintage colorway. (You can look for a new collaborations between Ace and Converse soon.)
Kirsten Dunst, Jason Schwartzman, Humberto Leon, and Ryan McGinley, Photos by Hannah Thomson
We also invited a couple of our friends to play the lobby. DJ Nasir from Neverstop, who we’ve known since Ace was just a little 28-room guest housein Seattle, played dance music in the evening, and Stumptown brought Beyondadoubt, one of Portland’s favorite DJs, to play a late night set of 60’s soul 45s.
After a celebration dinner of fried chicken, suckling pig, mashed potatoes and biscuits at the Breslin, OC friends and family watched DJ Solange Knowles take the stage with Dirty Projectors at Liberty Hall.
Jason Schwartzman, Photo by Steve Eichner, via WWD
Here are some of our shots from the party:
Solange Knowles and Dirty Projectors
Josh Hartnett and Terry Richardson
Michael Stipe, Ryan McGinley, and Spike Jonze
All photos by Hannah Thomson