The Nuovo Falcone by Italian motorbike icon Moto Guzzi was produced by Guzzi between 1971 and 1976. It’s powered by a 500cc, air-cooled single cylinder engine and was fitted with front and rear drum brakes. This take on the classic by Copenhagen-based Wrenchmonkees has us drooling. The Nuovo Falcone (or “New Falcon” as there was a similar model produced between 1950 and 1967) became known as a reliable and easy to fix motorcycle and was quickly adopted by the Italian police, army and even the fire department. Approximately 17,000 were produced and due to their easy maintenance characteristics, many of them are still functioning today. People love these fucking motorcycles — especially this guy.
You can see the unveiling of another Moto Guzzi collab with our friends at Hammarhead Industries tonight in Liberty Hall at Ace Hotel New York. They’ll premiere a new custom bike and pop caps with Naragansett beer and Art in the Age spirits. RSVP to get your name on the list.




Images via Silodrome

The Nuovo Falcone by Italian motorbike icon Moto Guzzi was produced by Guzzi between 1971 and 1976. It’s powered by a 500cc, air-cooled single cylinder engine and was fitted with front and rear drum brakes. This take on the classic by Copenhagen-based Wrenchmonkees has us drooling. The Nuovo Falcone (or “New Falcon” as there was a similar model produced between 1950 and 1967) became known as a reliable and easy to fix motorcycle and was quickly adopted by the Italian police, army and even the fire department. Approximately 17,000 were produced and due to their easy maintenance characteristics, many of them are still functioning today. People love these fucking motorcycles — especially this guy.

You can see the unveiling of another Moto Guzzi collab with our friends at Hammarhead Industries tonight in Liberty Hall at Ace Hotel New York. They’ll premiere a new custom bike and pop caps with Naragansett beer and Art in the Age spirits. RSVP to get your name on the list.

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Images via Silodrome


We recently took a trip to the City of Brotherly Love to take a couple of appointments and also meet with the man behind Hammarhead Industries, James Loughead. His custom built bikes are beautifully mean, and, while we’re no motorcycle  aficionados, seem to be the antithesis of stereotypical custom  rides. Keep an eye out for some Hammarhead bikes parked in front of Ace Hotel New York this winter, and James’ new  shop, Hammarhead Parts & Service, which opens in October on the corner of Pine and  11th in Philadelphia. They’ll carry men’s and women’s clothing,  bags, furniture, industrial lighting, audio equipment and maybe a  couple of bikes here and there. James also  happens to be a Professor of Neuropsychology at U Penn and a proud  father of three — as if building custom motorcycles and opening a shop weren’t keeping him busy enough. A cool guy we’re glad to know.

We recently took a trip to the City of Brotherly Love to take a couple of appointments and also meet with the man behind Hammarhead Industries, James Loughead. His custom built bikes are beautifully mean, and, while we’re no motorcycle aficionados, seem to be the antithesis of stereotypical custom rides. Keep an eye out for some Hammarhead bikes parked in front of Ace Hotel New York this winter, and James’ new shop, Hammarhead Parts & Service, which opens in October on the corner of Pine and 11th in Philadelphia. They’ll carry men’s and women’s clothing, bags, furniture, industrial lighting, audio equipment and maybe a couple of bikes here and there. James also happens to be a Professor of Neuropsychology at U Penn and a proud father of three — as if building custom motorcycles and opening a shop weren’t keeping him busy enough. A cool guy we’re glad to know.


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