Shoreditch, London
Well, the cat’s out of the bag: we’ve got a couple of new neighbors joining us on High Street. By the end of July, Soho’s beloved Sister Ray Records and our dear friends at Opening Ceremony will have a pair of new Shoreditch storefronts — right here at Ace Hotel. 
Sister Ray’s new vinyl-only outpost opens on July 29, and promises to stock stacks of new and used wax across all genres. They’ll be throwing an opening bash once the ribbon’s cut — we’ll let you know once it shapes up. Meanwhile O.C.’s new, Max Lamb-designed pop-up is set to take over 106 High Street — keeping us company with both men’s and women’s wares.

Shoreditch, London

Well, the cat’s out of the bag: we’ve got a couple of new neighbors joining us on High Street. By the end of July, Soho’s beloved Sister Ray Records and our dear friends at Opening Ceremony will have a pair of new Shoreditch storefronts — right here at Ace Hotel. 

Sister Ray’s new vinyl-only outpost opens on July 29, and promises to stock stacks of new and used wax across all genres. They’ll be throwing an opening bash once the ribbon’s cut — we’ll let you know once it shapes up. Meanwhile O.C.’s new, Max Lamb-designed pop-up is set to take over 106 High Street — keeping us company with both men’s and women’s wares.


Spike Jonze and Carol and Humberto’s moms joined us in the lobby for a special Opening Ceremony Q&A yesterday at Ace New York. Humberto and Carol answered the inquiries of fashion and design students with stories about building what has become an indisputable icon in the fashion world by sharing what they discover and feeding their friendships all over the globe with enthusiasm and fierce love — “Our store is here for people to discover things, and we never want to lose that.”




The evening gave way to a bacchanalia of K-Pop makeovers, draconian up-do’s, 42Below Vodka-induced karaoke and delicious Korean desserts and street food, as well as a book signing for OC’s commemorative ten year anniversary tome.





Keep an eye out here as our Fashion Week adventures continue to unfold.

Spike Jonze and Carol and Humberto’s moms joined us in the lobby for a special Opening Ceremony Q&A yesterday at Ace New York. Humberto and Carol answered the inquiries of fashion and design students with stories about building what has become an indisputable icon in the fashion world by sharing what they discover and feeding their friendships all over the globe with enthusiasm and fierce love — “Our store is here for people to discover things, and we never want to lose that.”

The evening gave way to a bacchanalia of K-Pop makeovers, draconian up-do’s, 42Below Vodka-induced karaoke and delicious Korean desserts and street food, as well as a book signing for OC’s commemorative ten year anniversary tome.

Keep an eye out here as our Fashion Week adventures continue to unfold.


Today at a Q&A for fashion and design students with Opening Ceremony founders Carol and Humberto and filmmaker Spike Jonze in the Ace New York lobby, we learned that Carol and Humberto first forged their lifelong friendship on their way to a Weird Al Yankovich concert — that is, Carol caved after a strong campaign from Humberto convinced her it would be great. For ten years, they’ve been doing the same for us — finding cool shit, loving it hard and sharing it with the world, no matter how weird or off-beat it may at first appear (and remain). They are both human fountains of joy and openness and being their friend and neighbor is beyond inspiring.

We’re very honored to host the Opening Ceremony team again tonight in the lobby for Fashion’s Night Out in honor of a full decade of effervescent brilliance and beauty from Carol, Humberto and their best friends, as they sign their new book and oversee a few hours of K-Pop-inspired chaos including makeovers, karaoke hosted by Solange Knowles and high concept manicures to celebrate their new country of the year. See you tonight.


We took some of our Opening Ceremony x Ace Hotel & Swim Club vending machine souvenirs out to desert for some ribs — but they’ll be back for Desert Gold by sunrise. Don’t wait up. Photographed up in Pioneertown, CA, behind Pappy & Harriets.

We took some of our Opening Ceremony x Ace Hotel & Swim Club vending machine souvenirs out to desert for some ribs — but they’ll be back for Desert Gold by sunrise. Don’t wait up. Photographed up in Pioneertown, CA, behind Pappy & Harriets.


Some shots from the first cycle of the sun on Desert Gold weekend. In a few minutes, we’re headed off to see Flying Lotus, Fucked Up and some special guests play into the wee hours. For now, we’re looking back over a really good day with new and old friends. Last night, Phoreyz played in the Amigo Room with DJ Day, Gaslamp Killer and friends. This afternoon, Garrett of Ace Palm Springs played with his sister and brother as Hawks and Doves by the pool, Doc Martens hooked a bunch of people up with kicks, we got some swag from the Opening Ceremony vending machine and perused the vintage goods and desert-made masterpieces at Mt. Fuji’s Soul Mountain pop-up. Stay tuned tomorrow for more music and sun — you can click on the button in the sidebar to see our updates.





Photos by Justin Kent and Matt Devincenzi

Some shots from the first cycle of the sun on Desert Gold weekend. In a few minutes, we’re headed off to see Flying Lotus, Fucked Up and some special guests play into the wee hours. For now, we’re looking back over a really good day with new and old friends. Last night, Phoreyz played in the Amigo Room with DJ Day, Gaslamp Killer and friends. This afternoon, Garrett of Ace Palm Springs played with his sister and brother as Hawks and Doves by the pool, Doc Martens hooked a bunch of people up with kicks, we got some swag from the Opening Ceremony vending machine and perused the vintage goods and desert-made masterpieces at Mt. Fuji’s Soul Mountain pop-up. Stay tuned tomorrow for more music and sun — you can click on the button in the sidebar to see our updates.

Photos by Justin Kent and Matt Devincenzi


Opening Ceremony launches its first ever vending machine at Ace Hotel Palm Springs, just in time for Desert Gold during Coachella weekend. Stocked with fun things like candy-colored luggage tags created exclusively for Opening Ceremony by Tumi, Venessa Arizaga’s whimsical bracelets, one-of-a-kind crystal pendants by Unearthen, Opening Ceremony’s mixtape of love songs on a button-shaped MP3 player, tribal earrings by award-winning jewelry designer Pamela Love, Jeremy Scott’s signature-printed designer condoms, and a collection of special trinkets, this big, friendly machine delivers a well-curated assortment of traveling essentials.
Opening Ceremony was founded in 2002 in NYC by our friends Carol Lim and Humberto Leon with the idea of bringing their love of travel and fashion to a concept boutique. Now you can find that love in a concept vending machine. If you’re in the neighborhood this weekend, next or anytime really, come stock up. 

Opening Ceremony launches its first ever vending machine at Ace Hotel Palm Springs, just in time for Desert Gold during Coachella weekend. Stocked with fun things like candy-colored luggage tags created exclusively for Opening Ceremony by Tumi, Venessa Arizaga’s whimsical bracelets, one-of-a-kind crystal pendants by Unearthen, Opening Ceremony’s mixtape of love songs on a button-shaped MP3 player, tribal earrings by award-winning jewelry designer Pamela Love, Jeremy Scott’s signature-printed designer condoms, and a collection of special trinkets, this big, friendly machine delivers a well-curated assortment of traveling essentials.

Opening Ceremony was founded in 2002 in NYC by our friends Carol Lim and Humberto Leon with the idea of bringing their love of travel and fashion to a concept boutique. Now you can find that love in a concept vending machine. If you’re in the neighborhood this weekend, next or anytime really, come stock up. 


If you can’t tell already, we really like the desert. So does Opening Ceremony. They just shot their spring collection with Steve Lee in Calle Zapatos Perdidos for OCTV at Ace Hotel & Swim Club in Palm Springs.


Levi’s + Opening Ceremony made these garment bags exclusively for guests at the Ace Hotel New York to highlight their new 2011 S/S Chambray collection, for sale at the Opening Ceremony shop just off our lobby.

Stay at the hotel tonight (Friday) and get a complimentary limited edition garment bag. 


Gabi Porter caught more glimpses of the bright and shiny crowds at Ace Hotel New York on Fashion’s Night Out. See all the shots at Metromix.

Photos by Gabi Porter for Metromix New York

Gabi Porter caught more glimpses of the bright and shiny crowds at Ace Hotel New York on Fashion’s Night Out. See all the shots at Metromix.

Photos by Gabi Porter for Metromix New York


More shots from the fun as hell party we had at Ace Hotel New York with Opening Ceremony, colette, No. 8a, and OC’s favorite designers for Fashion’s Night Out. Stay tuned for more interviews, photos, and secrets. If you were there and you have some good pictures of you and your loot, send them to us. They may end up here!


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