You might have caught a preview of Coast Modern at Ace Hotel & Swim Club earlier this year if you were with us during Palm Springs Modernism Week. Directors Mike Bernard and Gavin Froome kept the Pacific on their left from LA to Vancouver on a pilgrim’s tour of the most inspired dwellings built by the pioneers of the Modernist aesthetic — homes that live in harmony with the natural world they inhabit. The full documentary is available now on iTunes and through a bunch of other channels. It’s a beautiful piece of work, as at home with its subjects as the subjects are with their surroundings.


We like vintageism, futureism, nowism and postmodernism, but we are tried and true fans of Modernism. So we revel with Palm Springs Modernism Week and a few friends including Moby, A+D Los Angeles and Denny Tedesco at Ace Hotel & Swim Club this week, showing our love for Mod with screenings, benefits, Q&As and a pop-up shop in the Cleaners. We even have ring-a-ding-ding room rates and Feel Good Spa specials and everything.

We like vintageism, futureism, nowism and postmodernism, but we are tried and true fans of Modernism. So we revel with Palm Springs Modernism Week and a few friends including Moby, A+D Los Angeles and Denny Tedesco at Ace Hotel & Swim Club this week, showing our love for Mod with screenings, benefits, Q&As and a pop-up shop in the Cleaners. We even have ring-a-ding-ding room rates and Feel Good Spa specials and everything.


Modernism Week in Palm Springs

2010 Palm Springs Modernism Week : 12 - 21 February 2010.

In February, a flock of vintage Airstream trailers will park on the grounds of Ace Hotel & Swim Club. We’re sponsoring the 2010 Palm Springs Modernism Week, and Ace will host some of the events, including a movie night, After Glow party, and a symposium on Reassessing the Organic Tradition in American Architecture.

The week will take locals and visitors through the Albert Frey II house, to a retro martini party at Lautner’s Elrod House, a Julias Shulman film screening at the Frank Sinatra Twin Palms estate, a fashion show, and the 10th Annual Modernism Show + Sale. Buy tickets or a MW Passport, but soon.

It makes sense for Ace to be involved because it’s built from a 1965 Howard Johnson. King’s Highway used to be a Denny’s. Now it’s a mix of midcentury architecture and newer elements that keep things interesting. Ace is all about a sense of place, and we are intrigued by Palm Springs Desert Modernism and how excited people are about it all over the world.

There are two room packages for Modernism Week guests, The Frey and The Modern Vacation.

The Frey: Special package for Modernism Week attendees February 12 - 21.

Reserve a room with the Frey Package and receive 20% off restaurant and bar, 20% off spa services, a pass to the Palm Springs Art Museum to see their new exhibition and attend a lecture by Bill Butler on Albert Frey (Tuesday), Charles Phoenix in The Commune (Friday), and a complimentary tour of vintage Airstream trailers hosted on the Ace Hotel grounds (Saturday). 2 night minimum – $199 per night.

Use this code when booking this package: MODWEEK2.

The Modern Vacation: Special package for Modernism Week attendees February 12 - 21.

Book four or more consecutive nights in any room type, and we’ll give you a 5th night on us. Full rates apply.

Use this code when booking this package: MODWEEK3.

For more information about Modernism Week, to see the schedule, or buy tickets:

+ 2010 Palm Springs Modernism Week

+ Schedule of Events

+ Tickets and the Modernism Week Passport


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