For the third time, local Portland designers reshape the second floor of Ace Hotel Portland for CONTENT 2012, a live installation of goods and the things and people that inspire them into being. Before you start selflessly shopping for others, you can grab something(s) for yourself at the pop-up shop in the Cleaners, get a cocktail and wander through the Sleep-No-More-esque jungle of the second story with smart, the Portland Mercury, Gretchen Jones and a shimmering roster of talented movers and shakers (and makers, as illustrated above). See everything here and come show your support for this new-fangled notion in Portland: fashion. Post-Gore-Tex, almost post-olive drab, we’re working as fast and as furious as possible to empower those nascent threads of fabulousness and form-over-function-ness in the Portland underground.
See last year here and here captured by Jeremy Pelley of OMFGCo.

For the third time, local Portland designers reshape the second floor of Ace Hotel Portland for CONTENT 2012, a live installation of goods and the things and people that inspire them into being. Before you start selflessly shopping for others, you can grab something(s) for yourself at the pop-up shop in the Cleaners, get a cocktail and wander through the Sleep-No-More-esque jungle of the second story with smart, the Portland Mercury, Gretchen Jones and a shimmering roster of talented movers and shakers (and makers, as illustrated above). See everything here and come show your support for this new-fangled notion in Portland: fashion. Post-Gore-Tex, almost post-olive drab, we’re working as fast and as furious as possible to empower those nascent threads of fabulousness and form-over-function-ness in the Portland underground.

See last year here and here captured by Jeremy Pelley of OMFGCo.


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