A lot of people think places like Detroit and Memphis are lost — that the radical openness and innocence and obsessiveness that flourished there can’t exist next to the internet, MP3s and — well, and crack. In 1960s Detroit, you could walk from the Brewster-Douglass Projects to Fortune and cut a record after school. Wendy Rene cruised in the door at Stax in 1964 and just sang a song that changed everything. In some ways, the internet and the digitization of music have allowed this same level access, but most of us will agree there’s some soul lost there… Why are real records important in this light? What likeness does holding a 45 bear to holding a real book? Why does it matter to touch and smell and hear something real?
Jack White is a crooner, a picker, an upholsterer, co-founder of Third Man Records and 2013’s Official Record Store Day Ambassador. In honor of the occasion, we’re hosting Third Man in Palm Springs at Ace Hotel & Swim Club during Desert Gold — they’re popping-up in the Clubhouse with the one and only currently functioning record shop in Palm Springs. It matters a lot to us. Third Man is really good at this shit. We can’t explain the ineffable importance of vinyl, of paper and ink, and of real people instead of Twitter handles. But come hang out with us today and we can just not explain it together. Bring your record bag.

A lot of people think places like Detroit and Memphis are lost — that the radical openness and innocence and obsessiveness that flourished there can’t exist next to the internet, MP3s and — well, and crack. In 1960s Detroit, you could walk from the Brewster-Douglass Projects to Fortune¬†and cut a record after school. Wendy Rene cruised in the door at Stax in 1964 and just sang a song that changed everything. In some ways, the internet and the digitization of music have allowed this same level access, but most of us will agree there’s some soul lost there… Why are real records important in this light? What likeness does holding a 45 bear to holding a real book? Why does it matter to touch and smell and hear something real?

Jack White is a crooner, a picker, an upholsterer, co-founder of Third Man Records and 2013’s Official Record Store Day Ambassador. In honor of the occasion, we’re hosting Third Man in Palm Springs at Ace Hotel & Swim Club during Desert Gold — they’re popping-up in the Clubhouse with the one and only currently functioning record shop in Palm Springs. It matters a lot to us. Third Man is really good at this shit. We can’t explain the ineffable importance of vinyl, of paper and ink, and of real people instead of Twitter handles. But come hang out with us today and we can just not explain it together. Bring your record bag.


Read it and weep. Third Man Records hangs a shingle for their all-vinyl pop-up shop in the Cleaners at Ace Hotel & Swim Club — the only record store in Palm Springs for the time being — during our annual music and arts festival Desert Gold, deep in the desert during Coachella-time. Jack White, this year’s official ambassador of Record Store Day on 4/20, dude — hosts along with Ben Swank and other Third Man women and men. They’ll run a karaoke ring with NPR Music and other labels and groups in the Amigo Room, and pull all other manner of great feats of musical prowess off during the following couple of weeks. Stay tuned on our Desert Gold site, and bring your LP bag.


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