It’s so real. Ace Hotel London Shoreditch, opening this fall. You can even book a room.

It’s so real. Ace Hotel London Shoreditch, opening this fall. You can even book a room.


A lot of people think places like Detroit and Memphis are lost — that the radical openness and innocence and obsessiveness that flourished there can’t exist next to the internet, MP3s and — well, and crack. In 1960s Detroit, you could walk from the Brewster-Douglass Projects to Fortune and cut a record after school. Wendy Rene cruised in the door at Stax in 1964 and just sang a song that changed everything. In some ways, the internet and the digitization of music have allowed this same level access, but most of us will agree there’s some soul lost there… Why are real records important in this light? What likeness does holding a 45 bear to holding a real book? Why does it matter to touch and smell and hear something real?
Jack White is a crooner, a picker, an upholsterer, co-founder of Third Man Records and 2013’s Official Record Store Day Ambassador. In honor of the occasion, we’re hosting Third Man in Palm Springs at Ace Hotel & Swim Club during Desert Gold — they’re popping-up in the Clubhouse with the one and only currently functioning record shop in Palm Springs. It matters a lot to us. Third Man is really good at this shit. We can’t explain the ineffable importance of vinyl, of paper and ink, and of real people instead of Twitter handles. But come hang out with us today and we can just not explain it together. Bring your record bag.

A lot of people think places like Detroit and Memphis are lost — that the radical openness and innocence and obsessiveness that flourished there can’t exist next to the internet, MP3s and — well, and crack. In 1960s Detroit, you could walk from the Brewster-Douglass Projects to Fortune¬†and cut a record after school. Wendy Rene cruised in the door at Stax in 1964 and just sang a song that changed everything. In some ways, the internet and the digitization of music have allowed this same level access, but most of us will agree there’s some soul lost there… Why are real records important in this light? What likeness does holding a 45 bear to holding a real book? Why does it matter to touch and smell and hear something real?

Jack White is a crooner, a picker, an upholsterer, co-founder of Third Man Records and 2013’s Official Record Store Day Ambassador. In honor of the occasion, we’re hosting Third Man in Palm Springs at Ace Hotel & Swim Club during Desert Gold — they’re popping-up in the Clubhouse with the one and only currently functioning record shop in Palm Springs. It matters a lot to us. Third Man is really good at this shit. We can’t explain the ineffable importance of vinyl, of paper and ink, and of real people instead of Twitter handles. But come hang out with us today and we can just not explain it together. Bring your record bag.


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