A lot of people think places like Detroit and Memphis are lost — that the radical openness and innocence and obsessiveness that flourished there can’t exist next to the internet, MP3s and — well, and crack. In 1960s Detroit, you could walk from the Brewster-Douglass Projects to Fortune and cut a record after school. Wendy Rene cruised in the door at Stax in 1964 and just sang a song that changed everything. In some ways, the internet and the digitization of music have allowed this same level access, but most of us will agree there’s some soul lost there… Why are real records important in this light? What likeness does holding a 45 bear to holding a real book? Why does it matter to touch and smell and hear something real?
Jack White is a crooner, a picker, an upholsterer, co-founder of Third Man Records and 2013’s Official Record Store Day Ambassador. In honor of the occasion, we’re hosting Third Man in Palm Springs at Ace Hotel & Swim Club during Desert Gold — they’re popping-up in the Clubhouse with the one and only currently functioning record shop in Palm Springs. It matters a lot to us. Third Man is really good at this shit. We can’t explain the ineffable importance of vinyl, of paper and ink, and of real people instead of Twitter handles. But come hang out with us today and we can just not explain it together. Bring your record bag.

A lot of people think places like Detroit and Memphis are lost — that the radical openness and innocence and obsessiveness that flourished there can’t exist next to the internet, MP3s and — well, and crack. In 1960s Detroit, you could walk from the Brewster-Douglass Projects to Fortune and cut a record after school. Wendy Rene cruised in the door at Stax in 1964 and just sang a song that changed everything. In some ways, the internet and the digitization of music have allowed this same level access, but most of us will agree there’s some soul lost there… Why are real records important in this light? What likeness does holding a 45 bear to holding a real book? Why does it matter to touch and smell and hear something real?

Jack White is a crooner, a picker, an upholsterer, co-founder of Third Man Records and 2013’s Official Record Store Day Ambassador. In honor of the occasion, we’re hosting Third Man in Palm Springs at Ace Hotel & Swim Club during Desert Gold — they’re popping-up in the Clubhouse with the one and only currently functioning record shop in Palm Springs. It matters a lot to us. Third Man is really good at this shit. We can’t explain the ineffable importance of vinyl, of paper and ink, and of real people instead of Twitter handles. But come hang out with us today and we can just not explain it together. Bring your record bag.


Read it and weep. Third Man Records hangs a shingle for their all-vinyl pop-up shop in the Cleaners at Ace Hotel & Swim Club — the only record store in Palm Springs for the time being — during our annual music and arts festival Desert Gold, deep in the desert during Coachella-time. Jack White, this year’s official ambassador of Record Store Day on 4/20, dude — hosts along with Ben Swank and other Third Man women and men. They’ll run a karaoke ring with NPR Music and other labels and groups in the Amigo Room, and pull all other manner of great feats of musical prowess off during the following couple of weeks. Stay tuned on our Desert Gold site, and bring your LP bag.


DESERT GOLD 2013 : ACE PALM SPRINGS

Every year during the big show in the Coachella Valley we host our own desert tent revival beneath the sungods and the San Jacintos. We call it Desert Gold and this year marks our Wood Anniversary. And though it started as a wee li’l sapling it’s growing up fast — with live music and a Rolling Record Store presented by Third Man Records, performances by Flying Lotus, Jeremy Sole and Benji B, parties by the Do-Over crew, KCRW, Warp Records, Boiler Room, jerk goodness and ackee by Miss Lily’s, live on-site recordings by the certified buckwilders at NPR and much celebration of life. We’ll keep you posted, but seriously the AC in these rooms is as cool as the water in our deep, deep pools and they can’t wait around forever.


INTERVIEW : BEN SWANK OF THIRD MAN RECORDS

Ben Swank is a former Soledad Brothers drummer, cofounder — with Jack White and Ben Blackwell — of Third Man Records and sometimes Rolling Record Store truck driver and vinyl slinger. He was circling our block at Ace New York in the Third Man Rolling Record Store as our CMJ shindig Notes From the Underground got started — looking for a spot to land for the weekend and shill wax — and he kindly double parked for a moment to chat with us about the state of music and stuff. Catch him in the shop outside Ace New York today from 5pm til around midnight.

Do you have any insider info on the Blunder-Blue vinyl recipe?

It’s a mixture of polyvinyl chloride (CH2=CHCI), salt, oil and polymerized chlorine resin mixed with MK Ultra Blue Tab 25 disco dust.

You’ve been a pretty outspoken advocate for musicians placing their livelihoods over 90s style concerns about indie street cred. Is there anything you’d consider going too far? Would you advise an artist to license their song so that it’s activated by the opening of Big Mac boxes? 

It’s all what the artist is comfortable with. It’s an individual choice in the same way a person may enjoy the disgusting endorphin rush of a Big Mac over the smug self-satisfaction of a nice kale salad. I think it’s pretty difficult to “sell out” these days. It’s tough for up-and-coming bands to get by. It’s probably weird for fans to hear The Strange Boys in a computer commercial or Eddy Current Suppression Ring hawking AT&T… but I just think, at least they are paying some bills. The corporate landscape is different now. There’s rock’n’roll kids working for advertising companies. Sounds silly, but seriously that’s ridiculous. You wouldn’t have heard Tad in a Pepsi commercial (despite having THE BEST song about Pepsi) because in the 90s slackers didn’t work at ad firms. Or work at all. Cause it was the 90s and everyone was depressed and serious. 

Has somebody ever given you a demo when you totally thought the conversation was not leading to giving you a demo, but then it did, but it was cool ‘cause it was actually really good?

That hasn’t happened… but some kid posted on my Facebook page the other day with his band and at first I was pissed about it — the flagrant self-advertising. But I listened to it and it was really good and I kind of learned a lesson that day.

Has the Third Man Rolling Record Store ever gotten a flat? Does it carry a spare and a jack?

Not a flat, but it’s on the road a lot so it has had some issues pop up. Usually, it’s finding a cool mechanic that can sort it out right away that just wants to work on a cool truck. But usually they’re just like, “What the hell is this thing? You sell records?” And then they shake their heads in disapproval at us and shame us.

Will rock’n’roll ever die?

Yes, please.

Photo of Swank in his office by Jo McCaughey on Nashville Scene.


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