Levi’s and VBS.TV recently went on a trip with a group of Navajo cowboys from the Triple B Association  — a bronco and bull riding league catering to the Indian community of the American Southwest. They tailed several of the Association’s toughest and most up-and-coming riders all across New Mexico, Arizona, Utah, and Colorado to take a peek into their incredible lives — training and competing in rodeos and the lifestyle that goes with it.

We’re showcasing some selected images from the trip, by photographer Brad Bunyea, in our gallery at Ace Hotel New York from November 15 to December 12. Anyone can come see it, and all guests checked in between now and December 12 will get a special Pendleton x Levi’s Ace NYC keycard holder.

You can also see the video on VBS.TV and get a look at a special product line that inspired the trip, from Pendleton for Levi’s.




Photos by Roberto Machado


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