Los Angeles
Donning a pair of Vans, sockless — feeling the padded collar wrap your ankles, feet not too hot and not too cold, toes feeling out their protection from the world — no matter where you slip in to them, a little part of you gets to be off the wall as they say. Your feet, at least they’re sunny and SoCal 75 and maybe there’s a little beachy sand to make it authentic.
Our first skate shoes were Old Skool Vans. We saw Minor Threat’s Ian Mackaye wearing them going to the local record store. And it seemed like all the cool women and men that were older than us, that had been into cool things for a long time, they were always wearing a pair in a way that looked just right and timeless. They were our secret teachers. We took notes: bands, hair, the cut of clothes, books they read and films they saw, picked up their language and tried to make our own version of ourselves with these things. 
Well, an army might march on its stomach, but our people working hard on the ground at Ace DTLA work on their feet. We thought their own special Vans would help them keep things breezy.
To celebrate our Atelier Ace x Vans Era 59 collaboration, we got all romantic about our days skating in the sun, wind in our hair. We teamed with Vans to screen Dogtown and Z-Boys in The Theatre for anyone who wanted to go, and we made a skate game, and we’re giving away prizes to the top five scorers of that very game. Now it’s time to let the winners know, to give them their just rewards: Keeng-Shilo G., Brittni L., Riely W., Elias R., Mike W. Winners: you’ll be hearing from us soon via e-mail. 

photo by praveena_happyking

Los Angeles

Donning a pair of Vans, sockless — feeling the padded collar wrap your ankles, feet not too hot and not too cold, toes feeling out their protection from the world — no matter where you slip in to them, a little part of you gets to be off the wall as they say. Your feet, at least they’re sunny and SoCal 75 and maybe there’s a little beachy sand to make it authentic.

Our first skate shoes were Old Skool Vans. We saw Minor Threat’s Ian Mackaye wearing them going to the local record store. And it seemed like all the cool women and men that were older than us, that had been into cool things for a long time, they were always wearing a pair in a way that looked just right and timeless. They were our secret teachers. We took notes: bands, hair, the cut of clothes, books they read and films they saw, picked up their language and tried to make our own version of ourselves with these things. 

Well, an army might march on its stomach, but our people working hard on the ground at Ace DTLA work on their feet. We thought their own special Vans would help them keep things breezy.

To celebrate our Atelier Ace x Vans Era 59 collaboration, we got all romantic about our days skating in the sun, wind in our hair. We teamed with Vans to screen Dogtown and Z-Boys in The Theatre for anyone who wanted to go, and we made a skate game, and we’re giving away prizes to the top five scorers of that very game. Now it’s time to let the winners know, to give them their just rewards: Keeng-Shilo G., Brittni L., Riely W., Elias R., Mike W. Winners: you’ll be hearing from us soon via e-mail. 

photo by praveena_happyking


Downtown Los Angeles
In observance of Go Skate Day — the holiest of our secular holidays — we’re about to make our Atelier Ace x Vans Era 59 public. They’re the much-revered, all black everything lace-up worn by Ace Downtown LA’s doormen and front desk team — our first team up with Vans, whose waffle-shaped soles have left such an indelible footprint on SoCal skate culture. Atelier Ace’s limited edition update to Vans’ iconic Era silhouette — the shoe originally designed by skate pioneers Tony Alva and Stacy Peralta in 1975, whose padded collar and grippy sole have made them the gold standard in skate footwear for decades — goes live online on June 23.

To celebrate, we’ve just dropped Noise Grind — an interactive skate game testing your ability to identify skateboard tricks by ear. Put your aural acumen to good use, and you might win the mother load — with prizes including a stay at Ace Hotel DTLA, a year’s supply of fresh Vans and cash to spend at Ace’s online shop. On Sunday June 22, we’ll be hosting a free screening of the instant skate classic Dogtown and Z-Boys at The Theatre at Ace Hotel Downtown Los Angeles — RSVP now to be sure we can squeeze you in.

Downtown Los Angeles

In observance of Go Skate Day — the holiest of our secular holidays — we’re about to make our Atelier Ace x Vans Era 59 public. They’re the much-revered, all black everything lace-up worn by Ace Downtown LA’s doormen and front desk team — our first team up with Vans, whose waffle-shaped soles have left such an indelible footprint on SoCal skate culture. Atelier Ace’s limited edition update to Vans’ iconic Era silhouette — the shoe originally designed by skate pioneers Tony Alva and Stacy Peralta in 1975, whose padded collar and grippy sole have made them the gold standard in skate footwear for decades — goes live online on June 23.

To celebrate, we’ve just dropped Noise Grind — an interactive skate game testing your ability to identify skateboard tricks by ear. Put your aural acumen to good use, and you might win the mother load — with prizes including a stay at Ace Hotel DTLA, a year’s supply of fresh Vans and cash to spend at Ace’s online shop. On Sunday June 22, we’ll be hosting a free screening of the instant skate classic Dogtown and Z-Boys at The Theatre at Ace Hotel Downtown Los Angeles — RSVP now to be sure we can squeeze you in.


See you in New York this weekend at the 2012 Vans Bowl-A-Rama. Zoom zimm.


Speaking of skateboarding — here’s a wee movie SHUT Skateboards put together about the adventures we had with them and Vans on Go Skateboarding Day 2012, kicking off at Ace Hotel New York.


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