Palm Springs, CA 
Desert Gold 2014.
Photo by Roby Jeffers

Palm Springs, CA 

Desert Gold 2014.

Photo by Roby Jeffers


Palm Springs, CA
Mark Mothersbaugh is making Ace Hotel’s pool an art installation for Desert Gold. He’s also making this kid an art installation, apparently. Stay gold this weekend, now.
Safe and Gold. 

Palm Springs, CA

Mark Mothersbaugh is making Ace Hotel’s pool an art installation for Desert Gold. He’s also making this kid an art installation, apparently. Stay gold this weekend, now.

Safe and Gold. 


Palm Springs, CA

There’s something about the desert that unbridles the creative spirit in us. It’s where Michel Foucault had an LSD vision quest in 1975. It’s The Desert Religions’ origins. And it has informed the work of artists and thinkers for millennia. Spring is creeping into the 70s in the Coachella Valley, and it’s got us revisiting our own desert experiences, absorbing others’ inspirational reactions to the desert and ready to explore a new or even a well-worn stretch of our favorite otherworldly landscapes. 

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Andrea Zittel’s High Desert Test Sites

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Garth’s Boulder Gardens

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Alma Allen: Sculptures

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Noah Purifoy’s Visions

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The Revolution of Charles Stephen Russell


Palm Springs, CA
This is a photograph from the lens of Chris Hornbecker. He’s taking over our Instagram feed for the week at Desert Gold. Blue skies and hard rock forthwith. 

Palm Springs, CA

This is a photograph from the lens of Chris Hornbecker. He’s taking over our Instagram feed for the week at Desert Gold. Blue skies and hard rock forthwith. 


Desert Gold 2014, Palm Springs


Palm Springs, CA
This is the finished Aaron de la Cruz mural he’s been creating at the Commune wall. It’s part of our Desert Gold kickoff. Time to hit the waves, sport some shortpants, and dance it out. 
In his interview he was kind enough to let out a signal flare that’s illuminating Desert Gold this year: we’re focusing extra attention on Latino artists, musicians and cultures.
The world is bursting with wonder, and sometimes it’s nice to have a lens to look through. So for now we’ll echo H. Valentine Miller: “One’s destination is never a place, but a new way of seeing things.”


photo by Aaron de la Cruz

photo by Aaron de la Cruz

Palm Springs, CA

This is the finished Aaron de la Cruz mural he’s been creating at the Commune wall. It’s part of our Desert Gold kickoff. Time to hit the waves, sport some shortpants, and dance it out. 

In his interview he was kind enough to let out a signal flare that’s illuminating Desert Gold this year: we’re focusing extra attention on Latino artists, musicians and cultures.

The world is bursting with wonder, and sometimes it’s nice to have a lens to look through. So for now we’ll echo H. Valentine Miller: “One’s destination is never a place, but a new way of seeing things.”

photo by Aaron de la Cruz

photo by Aaron de la Cruz


México / Palm Springs 
Festival NRMAL made an epic Desert Gold mixtape. Soundcloud it here. 

México / Palm Springs 

Festival NRMAL made an epic Desert Gold mixtape. Soundcloud it here


Palm Springs, CA
INTERVIEW: AARON DE LA CRUZ
Aaron de la Cruz is currently mid-mural-painting on the Commune wall at Ace Hotel & Swim Club as part of Desert Gold 2014. The San Francisco-based artist’s background is rooted in street art, and the way he shapes and improvises movement in his work gives it wonderfully deep texture and context. Through his use of lines and space he manages to evoke a unique intertextual roadmap by connecting the dots between modern linguistic text along with pre-Columbian Mayan art and contemporary life on the west coast. That is, we’re very proud to be working again with him. His mural is almost ready for you to vibe on all year long at Ace Hotel & Swim Club.

Part of your process seems to involve being in the moment when you are painting some of your site-specific work. You’ve spoken in interviews about letting your feelings, thoughts and the environment around you influence where you take your work. What sort of preparations do you make leading up to putting paint to surface? Do you have a color palate?  
It really depends on the project as far as how I’m going to determine the outcome of the piece I’m going to create. For this project, I really wanted to focus on my ethnic background — being of Mexican descent. My source of color palette inspiration was a cup of fruit that you would buy from a vendor on the street in Mexico. After spending the first day here on location, I got to meet some of the staff here. Most of them happen to be Latino (or part-Latino) and I knew I had made the right decision. 
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Does your work have an agenda? Do you have a goal or focus as an artist?
As far as my work having an agenda I would say that I really try to push myself to work within a limited amount of mediums. For now I like to challenge myself to see what I can do with that. Having a goal and a focus as an artist is a must. I am always trying to find ways to tell a story with my work that has to do with my family or myself. The more I become dependent on my works supporting what I do, the more I feel it’s only right to share what I have with an audience who wants to listen. I would like to see my work become more three-dimensional (architectural/industrial design) and even do some earthworks as well. 

What is your process for navigating your own artistic concerns or goals when it comes to doing commissioned pieces? Is having constraints helpful in your work, or a hindrance?
For the most part it’s been really easy to work in commission pieces. I find that while most people I work with are really open and let me do what I want, I do give them a sense of direction that I will be going in. I enjoy some pushback at times as it causes me to work in an uncomfortable setting that I have to make right. I have worked with Ace Hotel before on a print we did along with Arkitip, and the response was great, so making this mural project happen wasn’t difficult at all. 

Lots of people will be walking by your mural over the next year, taking photos with it, tagging it online. Is there anything you’d like to have these people take away from the mural — something connective, or a feeling? 
I want the working staff of Ace Hotel & Swim Club to know that this is their mural and it’s influenced by the culture of their community that they have created. The designs I’ve chosen for this mural were influenced by the style of architecture here, and I wanted the designs to have a sense of calm, since my color palette was so loud. As for people taking pictures and capturing a feeling, I guess I will let nature takes its course and see what happens! 

Palm Springs, CA

INTERVIEW: AARON DE LA CRUZ

Aaron de la Cruz is currently mid-mural-painting on the Commune wall at Ace Hotel & Swim Club as part of Desert Gold 2014. The San Francisco-based artist’s background is rooted in street art, and the way he shapes and improvises movement in his work gives it wonderfully deep texture and context. Through his use of lines and space he manages to evoke a unique intertextual roadmap by connecting the dots between modern linguistic text along with pre-Columbian Mayan art and contemporary life on the west coast. That is, we’re very proud to be working again with him. His mural is almost ready for you to vibe on all year long at Ace Hotel & Swim Club.

Part of your process seems to involve being in the moment when you are painting some of your site-specific work. You’ve spoken in interviews about letting your feelings, thoughts and the environment around you influence where you take your work. What sort of preparations do you make leading up to putting paint to surface? Do you have a color palate?  

It really depends on the project as far as how I’m going to determine the outcome of the piece I’m going to create. For this project, I really wanted to focus on my ethnic background — being of Mexican descent. My source of color palette inspiration was a cup of fruit that you would buy from a vendor on the street in Mexico. After spending the first day here on location, I got to meet some of the staff here. Most of them happen to be Latino (or part-Latino) and I knew I had made the right decision. 

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Linda Gerard

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Linda Gerard, the spiritual queen of Ace Hotel & Swim Club and soulful mentor to us all, passed away yesterday. A fiery, radiant star with a special kind of gravity unto herself, she’s been a legend around Palm Springs for so long now that it’s impossible to quantify all the ways her irrepressible spirit has served our community. 

Linda’s storied life in Broadway and cabaret stretched both coasts — sharing stages with Streisand and Mimi Hines, and winning hearts nationwide for decades. As the weekly Mistress of Ceremonies at Ace Hotel & Swim Club’s long-standing Sissy Bingo, we learned from our favorite OWL (Older Wiser Lesbian) how to be gracious and strong and brave. She fought the good fight against cancer for some while now with tenacity and grit. Linda, we cherish you from here to the moon. 


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