Dana Tanamachi created this hand-lettered chalkboard piece to christen The Boardroom at Ace Hotel New York for Fashion Week — Dana also lettered room 1021 last summer. The Boardroom is the site of a three-day tailoring atelier of Martin Greenfield Clothiers. Mr. Greenfield himself will be hosting fittings for bespoke suits and garments through Sunday, by appointment. Spirits, beer, coffee and comestibles from The Breslin, Heineken and Stumptown. Find out more and RSVP here.


As you know, we’ll be hosting a vernal tailoring atelier with Martin Greenfield Clothiers, makers of bespoke suits and menswear in Brooklyn NY, for fashion week in a few days. Heineken will kindly grace one lucky gentleman or gentlewoman (come one, come all) with a complimentary hand-tailored suit, to be made to measurements gathered at our event with Greenfield February 10 through 12 by appointment in The Boardroom at Ace Hotel New York. You may submit your name and birthdate no later than midnight Wednesday for a chance to win.

As you know, we’ll be hosting a vernal tailoring atelier with Martin Greenfield Clothiers, makers of bespoke suits and menswear in Brooklyn NY, for fashion week in a few days. Heineken will kindly grace one lucky gentleman or gentlewoman (come one, come all) with a complimentary hand-tailored suit, to be made to measurements gathered at our event with Greenfield February 10 through 12 by appointment in The Boardroom at Ace Hotel New York. You may submit your name and birthdate no later than midnight Wednesday for a chance to win.


For February Fashion Week 2012, Ace Hotel New York will partner with Martin Greenfield Clothiers to present a pop-up tailoring studio in The Boardroom of Ace where visitors, guests and friends can be fitted for bespoke suits and garments by tailors from Martin Greenfield, including the master tailor, Mr. Greenfield himself. Martin Greenfield is the standard setter in the fashion world for designers and clients with an appreciation for the classic art of tailoring. The hand-tailored garments, painstakingly measured, cut and stitched by hand at his East Williamsburg, Brooklyn shop, are sought after by designers, pop stars, politicians and film directors who seek sartorial perfection.

Mr. Greenfield has been making fine hand-tailored suits for well over 60 years. Born in Czechoslovakia, his first experience stitching garments was as a young prisoner at Auschwitz. He survived, and with the help of his uncle emigrated to Brooklyn and got a job in the factory of GGG Clothing. Thirty years later, he bought the factory from his employer. He kept the sewing machines humming through the 1977 black-out and riots, and through the lean times and break-ins of the following decades, while many factories shut their doors. Today, over 130 craftspersons work the tables in the loft-style factory of Greenfield Clothiers, still using the time-honored techniques Mr. Greenfield learned as an apprentice. They still use antique machines and irons no longer in production, still hand-sew 50 stitches for every button hole. A finished suit still takes 108 operations by 80 or more artisans and six weeks to complete.

Martin Greenfield’s reputation for attention to detail and outstanding custom made suits has earned him an iconic status in the fashion world — GQ Magazine has called him “America’s greatest living tailor.” His work has been commissioned by designers at Rag & Bone, Freeman’s Sporting Club, Band of Outsiders, Donna Karan and more. Recently, his shop hand-tailored the 1920’s-era garments for the HBO series, Boardwalk Empire. His client list includes the likes of Martin Scorsese, Bill Clinton, Paul Newman, Michael Jackson and Patrick Ewing. We are inspired by Martin Greenfield’s dedication to his craft and honored to bring a true legend from Brooklyn’s heritage of artisanal fashion to Ace.

Exclusively for Fashion Week at Ace Hotel New York, tailors from Greenfield Clothiers, including Martin Greenfield himself, will conduct personal fittings in The Boardroom, February 10-12, by appointment only. Greenfield tailors will have extensive fabric books and a wide range of linings to choose from. Whiskey, beers, coffee and comestibles provided by our friends at The Breslin, Stumptown and Heineken. An RSVP is required to schedule a fitting — please do so at acehotel.com/greenfield, where you can also find information about payment and fittings.

Heineken and Martin Greenfield will be awarding a complimentary fitting and suit to one lucky winner. The contestant will be fitted for a made-to-measure suit in The Boardroom at Ace Hotel New York during February Fashion Week 2012. Open to New York residents 21 and over. To enter, send your name and birthdate here — the winner will be notified by email.

Film by Matt Jay


Two generations of fashion icons met last week at Advanced Style, our Fashion Week party with Ari Seth Cohen and Tavi Gevinson of The Style Rookie. We have deep respect for the art of fashion, and little for the pretension and conformity that can come along with it. So it was a true thrill and well of inspiration to meet with like minds for whom style is about self-expression and magic and not about being photographed. That said, we’re really glad we were photographing, for now we have a bit to remember a great night with. And Iris Apfel's googly-eye bracelet in such close proximity to Tavi's Laura Palmer princess crown. Why? Just because.













Photos by Amos Mac, edited by Hope Reynolds at Folk Studios

Two generations of fashion icons met last week at Advanced Style, our Fashion Week party with Ari Seth Cohen and Tavi Gevinson of The Style Rookie. We have deep respect for the art of fashion, and little for the pretension and conformity that can come along with it. So it was a true thrill and well of inspiration to meet with like minds for whom style is about self-expression and magic and not about being photographed. That said, we’re really glad we were photographing, for now we have a bit to remember a great night with. And Iris Apfel's googly-eye bracelet in such close proximity to Tavi's Laura Palmer princess crown. Why? Just because.



Photos by Amos Mac, edited by Hope Reynolds at Folk Studios


This is Snowbank Treatment by Dragging an Ox Through Water — the musical moniker of Brian Mumford. He’ll be performing at Project No. 8's Fashion Week party Tuesday night in our basement at Ace Hotel New York, along with Sun Foot and DJ sets by ARP and Francis Heinzfeller.


From the lobby of Ace Hotel New York last night at GQ’s Fashion Week kick-off party celebrating new menswear designers.







Photos by Travis Blue

From the lobby of Ace Hotel New York last night at GQ’s Fashion Week kick-off party celebrating new menswear designers.



Photos by Travis Blue


During NYC Fashion Week, we gave these Levi’s selvage denim bags to hotel guests, and people who took home vinyl, Wings + Horns robes, flipbooks, Coto ties, or any other treats from the array of Ace wares by the front desk. The bags are a good marriage of the new and old — classic Levi’s and the nascent classic of 29th and Broadway. OMFGCo designed the screenprint for the bags, and cranked them out in their studio with one hand, bottles of malt liquor in the other.

During NYC Fashion Week, we gave these Levi’s selvage denim bags to hotel guests, and people who took home vinyl, Wings + Horns robes, flipbooks, Coto ties, or any other treats from the array of Ace wares by the front desk. The bags are a good marriage of the new and old — classic Levi’s and the nascent classic of 29th and Broadway. OMFGCo designed the screenprint for the bags, and cranked them out in their studio with one hand, bottles of malt liquor in the other.


Solange Knowles killed it Saturday onstage with Dirty Projectors at Opening Ceremony’s Fashion Week party at Ace Hotel New York’s Liberty Hall.


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