New York City, 1966

Frank O’Hara, “Having a Coke with You.” 


Shoreditch, London
"As an admirer of people who make things but not being an artist myself, being able to see our products used by artists, architects, illustrators, designers and getting their feedback is very rewarding and a privilege."
In the summer of 2012, our friend Julia opened Choosing Keeping, a specialty shop with all corners dedicated to the desk environment — regardless of whether yours is a place of work or creative escape.
Located on iconic Columbia Road — home of the Sunday Flower Market — Choosing Keeping offers a selection of beautifully-made utility objects, plus carefully-curated books and prints to stimulate the discerning synapses. 
Julia’s a passionate, adorable shopkeep — the kind that has us making increasingly regular excuses to stop in. We’re going to need to find some new pen pals.Choosing Keeping128 Columbia RoadLondon E2 7RG

Shoreditch, London

"As an admirer of people who make things but not being an artist myself, being able to see our products used by artists, architects, illustrators, designers and getting their feedback is very rewarding and a privilege."

In the summer of 2012, our friend Julia opened Choosing Keeping, a specialty shop with all corners dedicated to the desk environment — regardless of whether yours is a place of work or creative escape.

Located on iconic Columbia Road — home of the Sunday Flower Market — Choosing Keeping offers a selection of beautifully-made utility objects, plus carefully-curated books and prints to stimulate the discerning synapses. 

Julia’s a passionate, adorable shopkeep — the kind that has us making increasingly regular excuses to stop in. We’re going to need to find some new pen pals.

Choosing Keeping
128 Columbia Road
London E2 7RG


This summer we worked with A.P.C. to create custom quilts for our rooms in London — designer Jessica Ogden and founder Jean Touitou created a patchwork masterpiece out of fabrics from past A.P.C. collections.
Now that the quilts are in our rooms, on our beds, and quickly capturing the hearts of our travel-weary and comfort-seeking visitors, we asked Jessica to share her thoughts on the process, and some of the things inspiring her work right now. 

"As a child my mum made my brother and I quilts for our bed, she was the one who taught me how to sew, so the process is in her spirit.
It was amazing to then have Jean propose this idea to work on A.P.C. Quilts as it is also through his mum he has the love for this work.
We have our Mums to be thankful for to learn this beautiful craft.”
—Jessica Ogden

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Antique quilt reference with beautiful flowers and color.
 

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My Auntie Rosie, a beautiful lady, and a letter from her, my drawings of my cat and the sun reminding me of Jamaica where I was born.
 

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Sonia Delaunay, my all-time favorite textile artist.
 

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A page from my scrapbook: A Jessica Ogden dress 
next to a piece of Odette Touitou, Jean’s mum, patchwork.
 

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A page from The Quilts of Gee’s Bend. This is one of my favorite books, all homemade quilts made from what was on hand. The pieces made from work clothes are some of the highlights for me, as the clothes already have wear and tear, aged and patched, and then to be made into an object that also has age is beautiful to me. It’s history is visual and you feel they are made with love.
 

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Exhibition I saw in London on my last trip: Madge Gill, Outsider Artist.
 

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My family “Love” wall at home in Paris.
 

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Fabrics we used for the Ace x A.P.C. quilt.

Jessica would like to dedicate this piece to the memory of Alex Calderwood.


"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his
heart.”


—Nelson Mandela


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