Desert Gold, Ace Hotel & Swim Club
April 10-21, 2014
The American Southwest has been home to people with grit for thousands of years. Every spring when it starts to heat up in the in the Coachella Valley the desert’s energy calls out to us. Otherworldly landforms that stage sunsets we can’t forget — it’s time to see more of them. So we’re going out to commune with the shaman wielding guitars and drums and keyboards and even laptops around the Big Show. This is year number six that we’re throwing a weekend/week/weekend party layer cake at the Swim Club and it’s called Desert Gold. We’re focusing extra energy this year on some of the incredible work that so many latin artists are producing. Festival NRMAL is curating things in the Swim Club and Amigo Room both weekends, and Remezcla, and The Do-Over are throwing all types of parties, with the help of Marc By Marc Jacobs Eyewear, tumblr and MailChimp. The sun will be hot, but the rooms are icy cold. We’ll sweat it out next to the deep, deep pool and we’ll all be so alive together. We’ll be alive waving gritty with joy.