Well, the cat’s out of the bag: we’ve got a couple of new neighbors joining us on High Street. By the end of July, Soho’s beloved Sister Ray Records and our dear friends at Opening Ceremony will have a pair of new Shoreditch storefronts — right here at Ace Hotel.
Sister Ray’s new vinyl-only outpost opens on July 29, and promises to stock stacks of new and used wax across all genres. They’ll be throwing an opening bash once the ribbon’s cut — we’ll let you know once it shapes up. Meanwhile O.C.’s new, Max Lamb-designed pop-up is set to take over 106 High Street — keeping us company with both men’s and women’s wares.